Coolhunting Pays Off?

First, for all of those who are unclear as to what "coolhunting" is, read this. It's a Wiki article so it's not terribly detailed but it will give you a sense. Coolhunting is something that I have been doing for many years now. I only actually started harnessing the power of social networks a professional sense for the past few years. Truth be told, most companies still don't understand exactly how to navigate this incredible medium for marketing purposes. Social networks are complex systems of group think stirred with individuality added to a cup of anonymity sprinkled with a dash of arrogance. Marketers have always known that word-of-mouth is the most powerful selling tool in their arsenal. Now imagine that a single customer has the ability to turn one transaction into a good or bad review for thousands to read? The force is strong.

Having a positive online presence can make or break your company. Enter NVIDIA. Which, by the way, I can't help but sing to the tune of that "Activia" commercial, which I really hate. Slowly driving me crazy...
Anyway, I found a job listing for a Social Media Manager at NVIDIA this morning and was very intrigued. Being that it was a manager position, I didn't think it would fall into line with my 85% qualified rule, but I decided to check it out anyway. I am incredibly glad that I did because I am certain that I can rock NVIDIA's world in this role. Essentially, they are looking for somebody who can stay on top of their online presence and utilize "the force" to gain a competitive advantage. I wonder if they understand how my background combined with my professional and personal skills make me a perfect candidate. You don't? Oh! Let me explain...
Firstly, like I've said before, my online presence is vast and I have always been involved with the latest and greatest. I fully believe "the power of the people" and rarely go to movies, events or dinner anymore without first checking out what others have said first (via Yelp and Yahoo reviews, etc). I am generally the first of my peer groups to know what is hip and what the online world is up to. With that said, I have clout. I am "one of them". I am not simply a marketer who is trying to infiltrate a social group with the intent of selling or gathering information. And to all marketers who are attempting this: they know! Real coolhunters can spot a fake a mile away. Secondly, I have a solid understanding of social psychology which is crucial to deciphering social networks. Like I said before, it is a very complicated system and its members very quick to banish. One must have a well thought out plan before embarking on any marketing initiative. Thirdly, I have the experience because I have done it before. I know what to do and what not do because I have made mistakes before. I have also had huge successes, as well. I can walk the line between soft and hard skills, as I have written about here in the past. In terms of social marketing, this is really key. So, NVIDIA, what are you waiting for? I'm available for an interview whenever you are!